Along with Garamond, Baskerville, Playfair Display, and a slew of others.Īll of these typefaces have extending features (or "feet") on the ends of each letter, making them look elegant when italicized. Times New Roman is what's called a "serif" font. Here's a FAQ you may have: What is the difference between serif and sans serif fonts? Serif Fontsįonts are the stylistic variations within a particular typeface such as weight and size. Typefaces or "font families" refer to the overarching design that characterizes a particular style of lettering, which contains a collection of fonts. while stylistic variations within each typeface are called "fonts." Typefaces Times Roman Numeral is a typeface that you can bold, italicize, ENLARGE, shrink, etc.
To best illustrate the differences, think of Times Roman Numeral (the 12pt font your college professor made you use when writing papers).
To understand type hierarchy, let’s break down the difference between typeface and font. What’s the Difference Between Font and Typeface?
LINGO TEXT FONT HOW TO
I'm going to show you how to stop falling down the rabbit hole of new fonts on Creative Market, understand typographic hierarchy, and how to use it effectively.įirst, let's review some terms. If you're changing your brand font selections every five minutes-in the most sincere tone- please, stop that. Have you ever heard the terms "typographic hierarchy" or "font hierarchy" and thought it was just designer lingo? In this article, I break down what typographic hierarchy means in layman's terms. Selecting the right font for your logo can be a tough decision, especially when you have no idea how to pair multiple fonts that look good together. So, where do you start? An Intro to Typography and Font Hierarchy If your logo can't stand on its own without a creative element (i.e., hand-drawn flower), then it's not a strong brand identity. Your font quickly communicates your brand’s identity and individuality. Believe it or not, a color palette isn't the most important asset of your brand- it’s your font.
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